FLÖRA operates this online store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with the best shopping experience. FLÖRA is powered by WordPress, which enables us to provide the service to you. 

 

This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the service or otherwise communicate with us. If there is any conflict between our Terms of service and this privacy policy, this privacy policy controls with respect to the collection, processing and disclosure of your personal information.

 

Please read this privacy policy carefully. By using or accessing any of the services, you acknowledge that you have read this privacy policy and understand how we collect, use, and disclose your information as described below.

 

For the purpose of applicable data protection laws (including GDPR), Banny Mollan, is the data controller of your personal information in connection with the services.

 

2. Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot be linked to you. Depending on how you interact with the service, where you live, and permitted or required by law, we may collect or process the following categories of personal information (including inferences drawn from this information:

 

• Contact details

Your name, billing address, shipping address, phone number, and email address.

• Financial information

Credit card, debit card or other payment card details, financial account information, transaction details, form of payment, payment confirmations and other payment details.

 

Note: Payment details are processed directly by our payment processors (e.g. Stripe Payments, and we do not store full card numbers.

 

• Account information

Your username, password, security question, preferences and settings

• Transaction information

Items you view, add to your cart or wishlist, purchase, return, exchange or cancel, as well as order history and related transaction details.

• Communication with us

Information you include when you contact us (for example through email or customer support), such as inquiries, complaints, or feedback.

• Device information

Information about the device and browser you use, such as IP address, device identifiers, operating system, browser type, and network connection.

• Usage information

Information about your interaction with the services, including pages visited, link clicked, when and how you browse, and other usage data. This may be collected with cookies and similar technologies.

 

3. Personal Information Sources

We may collect your personal information from the following sources:

• Directly from you

For example, when you create an account, place an order, return a product, contact us, sign up for marketing, or otherwise provide information to us.

• Automatically through the service

For example, when you visit our website or use our services, we automatically collect certain devices and usage information through cookies, pixels, log files and similar technologies.

• From our service providers

For example, from WordPress and other providers who support payment processing, analytics, fulfillment, customer support, IT services, and marketing on our behalf.

• From partners or other third parties

For example, advertising partners, social media platforms (when you interact with our profiles or use social login), or other merchants/partners involved in joint promotions.

             

4. How We Use Your Personal Information 
   Depending on how you interact with us and which services you use, we may use your personal information for the following purposes.

 

1. a) Provide, Tailor, and Improve the Services

We use your information to:

• Provide and operate the services and our online store.
• Process and fulfill your orders and payments
• Arrange shopping, return, exchange
• Create, maintain and manage your account
• Remember your preferences and items you are interested in
• Send you transactional notifications (e.g. order confirmations, shipping updates)
• Enable you to post reviews
• Customize and improve your shopping experience, including product recommendations and content personalization.

 

This use is generally based on contract (to fulfil our agreement with you) and your legitimate interests in operating and improving our business.

  

1. b) Marketing and Advertising

We may use your personal information to:

• Send you marketing, promotional emails or messages
• Show you online advertisements for our products or services (including on other websites or platforms)
• Run campaigns, contests, and promotions based on your activity and interests.

 

Required by law, we will obtain your consent before sending you                   electronic marketing. You can opt out at any time (see your rights and choices below).

 

1. c) Security and Fraud Prevention

We use your information to:

• Authenticate your account
• Provide secure payment and shopping environment
• Detect, investigate, and help prevent fraud, abuse, or other illegal or harmful activities
• Protect our business, our customers, and the public
• Enforce our Terms of Service and other policies

 This is based on our legitimate interests and compliance with legal obligations.       

 

1. d) Communicate with You

We use your personal information to:

• Provide customer support and respond to your requests
• Communicate with you about your orders, returns, or account
• Notify you about important changes to our services or policies

 

1. e) Legal Reasons

We may use your personal information to:

• Comply with applicable laws and regulations
• Respond to valid legal requests (e.g. subpoenas, court orders, law enforcement requests).
• Manage and defend legal claims or disputes
• Enforce our agreements and protect our rights, property, and safety, or that of others.

 

5. How We Disclose Personal Information

We may disclose your personal information to third parties in the following                    circumstances, always subject to this privacy policy and applicable law:

• With WordPress and service providers

With WordPress and other vendors who perform services for us, such as payment processing, data hosting, analytics, shipping and fulfillment, marketing, customer support, IT services, and security.

• With business and marketing partners

With partners that help us provide marketing and advertising, such as personalized ads and campaigns across merchants and websites. These partners use your information in accordance with their own privacy notices.

• With third parties at your request or with your consent

For example, when you ask us to ship a gift to someone, use social media widgets or logins, or otherwise direct us to share data.

• Within our corporate group

With our affiliates or within our corporate group for business, operational, and administrative purposes.

• In connection with business transactions and legal obligations

In connection with a merger, acquisition, reorganization, or sale of assets, or where we are legally required or permitted to disclose information (e.g. to comply with legal obligations or protect our rights).

 

We do not sell your personal information in the traditional sense. However, depending on your jurisdiction, some disclosures for advertising or analytics may be considered a “sale” or “sharing” of personal information. Where required, you may have the right to opt out of such uses (see Your Rights and Choices).

 

6. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to:

• Operate and secure the website
• Remember your preferences and contents of your cart.
• Understand how you use the services
• Improve performance and user experience
• Provide and measure advertising and marketing

You can mange cookies through your browser settings and (where available) through our cookie banner or preferences too. Disabling certain cookies may affect the functionality of the services.

 

7. Relationship with WordPress

Our store is hosted by WordPress, which collects and processes personal information about your access to and use the Service in order to provide, maintain, and improve the Services.

 

Information you submit via the Services will be transmitted to and shared with WordPress and with third parties that may be in countries other than where you reside, in order to provide services to you and to support WordPress´s broader services (such as aggregated analytics and fraud prevention) across multiple merchants.

 

To help protect, grow and improve our business, we may enable certain WordPress features that use data about your interactions with our store together with interactions with other merchants and with WordPress itself. In these circumstances, WordPress is responsible for the processing of your personal information for those specific purposes, including responding to your requests to exercise your rights over that data.

 

To learn more about how WordPress uses your personal information and any rights you may visit you can visit the WordPress Privacy Policy.

 

8. Third-Party Websites and Links

The Service may include links to websites or online platforms operated by third parties (for example, social media platforms or other stores). If you follow these links, your use of those sites is governed by their own privacy and security policies, not ours.

 

We do not guarantee and are not responsible for the privacy or security practices of such third-party sites, nor for the accuracy or completeness of information found there.

 

Information you choose to share in public or semi-public areas (e.g. social media, public reviews) may be visible to other users and to third parties and may be used by us or others in ways that are not limited by this Privacy Policy.

 

9. Childrens Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

 

If you are a parent or guardian and believe that your child has provided personal information to us, please contact us using the contact below so that we can delete it.

 

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined under applicable laws) the personal information of individuals under 16 years of age.

 

10. Security and Retention of You Information

We use reasonable technical and organizational measures to protect your personal information. However, no security system is perfect or impenetrable, and we cannot guarantee “perfect security”.

 

Information transmitted over the internet may not be secure while in transit. We recommend that you do not use unsecure channels to send us sensitive or confidential information (for example, full payment card numbers by email).

 

We retain your personal information for as long as necessary for the purpose described in this Privacy Policy, including to:

• Provide the services and fulfill our contracts
• Maintain your account
• Comply with legal obligations
• Resolve disputes and enforce agreements

Retention periods may vary depending on the type of data and legal requirements.

 

11. Your Rights and Choices

Depending on where you live, you may have some or all the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances. We may also be allowed to refuse your request in some cases, as permitted by law.

• Right to Access / Know

To request access to the personal information we hold about you.

• Right to Delete

To request that we delete personal information we maintain about you, subject to certain expectations.

• Right to Correct

To request that we correct inaccurate personal information we hold about you.

• Right to Data Portability

To receive a copy of certain personal information in a structured, commonly used, machine-readable format and, where feasible, to request transfer that information to another controller.

• Right to Opt Out of Sale or Sharing / Targeted Advertising

In some jurisdictions, to opt out of the “sale” or “sharing” of your personal information, or of processing for “targeted advertising”. Where such rights apply, you can exercise them as indicated on the Service (for example through a dedicated link or cookie setting.

If you visit our website with a Global Privacy Control (GPC) opt-out                                signal enabled, we will treat this as a request to opt out certain data                                uses for that browser and device, and where possible, for your                                        account.

 

• Managing Communication Preferences

You can opt out of promotional emails at any time by using the “unsubscribe” link in your emails. We may still send you non-promotional emails (for example, about your order or account).

 

                            Additional Rights for EEA and UK residents

If you reside in the European Economic Area (EEA) or the United                                      Kingdom, and subject to local law, you may have additional rights,                                  including:

• Right to Object Processing

To object to certain processing activities, including profiling, based on our legitimate interests.

• Right to Restrict Processing

To request that we limit the processing of your personal information in certain situations (for example, while we verify its accuracy or our legitimate interest).

• Right to Withdraw Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.

 

12. Complaints

If you have concerns or complaints about how we process your personal information, please contact us first using the contact details below and we will do our best to address your concerns.

 

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For residents of the EEA, a list of data protection authorities is available on the website of the European Data Protection Board (EDPB).

 

13. International Transfer

We may transfer, store, and process your personal information in countries other than the one where you live, including countries that may have different data protection standards.

If we transfer your personal information out of the EEA or the UK, we will use appropriate safeguards, such as the European Commission`s Standard Contractual Clauses (SCCs) or equivalent legal mechanisms, unless the destination country has been deemed to provide an adequate level of protection.

 

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

 

When we make changes, we will post the updated Privacy Policy on this page and update the “Last Updated” date above. Where required by law, we will also notify you in an appropriate way (for example, by email or a notice on the website).

 

Your continued use of the Service after any changes become effective constitutes your acceptance of the updated privacy policy.

Last updated: 28.12.2025