FLÖRA exists because a 20-something year old girl from Norway fell in love with nature.
She became too health-conscious to wear polyester, and started searching for clothing made out of natural fibers. But it wasn’t enough that the materials were natural, they needed to look like nature. Flowing like water, asymmetrical like the mountains. Earthy tones, imperfect, raw, everything that nature is. She couldn’t find anything like that…so she made it.
FLÖRA came to life. Built on intuition and a deep need of wearing something that makes sense.
FLÖRA is natural fabrics, honest production, and respect the bodies wearing them. Everything about FLÖRA will be 100% transparent, we won’t hide anything. We are far from perfect, but we are honest. So you will know exactly what you’re getting.
We’re not interested in fast fashion, fake sustainability, or trends that expire every six weeks. We care about pieces with soul. About making things that align with your body, your values, and the future we’re building.
Dive deeper into our values, thoughts, fabrics, and transparency under the FLÖRA VALUES .
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